Balanced Scorecard sebagai Metode Pengukuran Efektivitas Strategi Competitive Advantage Pt. X dalam Menghadapi Kondisi Vuca
نویسندگان
چکیده
The current business conditions are experiencing major challenges with the occurrence of globalization. This is further complicated by VUCA due to COVID-19 pandemic that occurred in last 2 years. Business initially focused only on globalization, now must focus more determining right strategy face competition while surviving pandemic. research was conducted at PT. X, who managed survive condition using BSC method measure effectiveness competitive advantage company has used
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ژورنال
عنوان ژورنال: Syntax literate : jurnal ilmiah Indonesia
سال: 2023
ISSN: ['2541-0849', '2548-1398']
DOI: https://doi.org/10.36418/syntax-literate.v8i6.12760